IDEAS
DIGITAL FIRST
COLLABORATIONS
WE CREATE IDEAS & CONCEPTS
TO GET YOUR BRAND TALKED ABOUT.
DONALD SCHNEIDER STUDIO IS A CREATIVE STUDIO. WE DO BIG GLOBAL 360° CAMPAIGNS AND UNIQUE PROJECTS. WE ARE SPECIALIZED IN COLLABORATIONS. FOR FASHION AND LUXURY. WE LIKE CLIENTS WHO DARE AND THINK BIG. OUR MINDSET IS DIGITAL FIRST AND WE ARE TRULY CONNECTED WITH A UNIQUE NETWORK IN FASHION, CULTURE, DESIGN AND TECHNOLOGY.
COLLABORATIONS ARE OUR EXPERTISE!
IN 2004 DONALD SCHNEIDER INITIATED THE LEGENDARY FIRST GLOBAL DESIGNER COLLABORATION, “KARL LAGERFELD FOR H&M”. IT BROKE DOWN BARRIERS BETWEEN LUXURY AND MASS, DEMOCRATIZED FASHION AND FORESHADOWED THE SYSTEM OF COLLABORATIONS, DROPS AND POP-UP CONCEPTS. TODAY COLLABORATIONS ARE MORE RELEVANT THAN EVER! DONALD SCHNEIDER STUDIO IS “THE” SPECIALIZED AGENCY FOR ALL STEPS OF SUCCESSFUL UNIQUE COLLABORATIONS.
LIST OF OUR COLLABORATIONS: KARL LAGERFELD, VERSACE, MARNI, MAISON MARTIN MARGIELA, ISABEL MARANT, ALEXANDER WANG, BALMAIN, KENZO, ERDEM, MOSCHINO, GAMBATTISTA VALLI, DIANE VON FURSTENBERG, BEYONCÉ, KENDALL JENNER, DIANE KRUGER, POPPY DELEVINGNE, DAVID BECKHAM, JEFF KOONS, ALEX KATZ, BAZ LUHRMANN, SOFIA COPPOLA, CARO DAUR
OUR STEPS WITH COLLABORATIONS
1. INITIAL UNIQUE CREATIVE IDEA
2. STRATEGIC DEFINITION
3. LIST OF COLLABORATION PARTNERS
4. CONTACT COLLABORATION PARTNER
5. CONTRACT NEGOTIATIONS
6. ACCOMPANY DESIGN CAPSULE COLLECTION
7. CREATIVE DIRECTION 360° CAMPAIGN & CONTENT CREATION, PHOTO & FILM SHOOTS, SOC MEDIA ASSETS, LOGOS, GRAPHICS, PACKAGING, WINDOWS, ETC.
8. LAUNCH STRATEGY, SOCIAL & MEDIA STRATEGY
9. CAMPAIGN ROLL-OUT IN ALL TOUCHPOINTS & CHANNELS
10. CREATIVE DIRECTION EVENTS & FASHION SHOWS
CLIENTS
ABOUT YOU, ALDO, BRIONI, CARTIER, CERRUTI, CHARLES JOURDAN, CHLOÉ, CONDÉ NAST, CYBEX, ESCADA, GLOBUS, HIGHSNOBIETY, H&M, H&M HOME, HUGO BOSS, KARL LAGERFELD, OTTO, P&C, PANDORA, PORSCHE, RUSSIAN STANDARD, S.OLIVER, STERN, THE IMPRESSION, TOMMY HILFIGER, VOGUE, VOGUE HOMMES, WOLFORD, ZALANDO
ABOUT
DONALD SCHNEIDER, FOUNDER & CREATIVE DIRECTOR. AFTER HIS STUDIES AT “KUNSTGEWERBESCHULE” IN ZÜRICH AND BASEL, IN THE MID 80S HE MOVED TO NEW YORK. STARTING AS ART DIRECTOR FOR EV EYE MAGAZINE AND THEN FAME MAGAZINE. WHILE ALSO BEING PART OF THE ART DEPARTMENT AT THE LEGENDARY AREA-CLUB. THEN MOVING BACK TO EUROPE, DONALD BECAME THE CREATIVE DIRECTOR AT TEMPO MAGAZINE. THEN AT FRENCH VOGUE FROM 1993 TO 2002, COLLABORATING CLOSELY WITH MANY OF THE BEST PHOTOGRAPHERS, STYLISTS, ARTISTS, FASHION DESIGNERS AND NEW TALENTS. IN 2002 HE STARTED DONALD SCHNEIDER STUDIO IN PARIS, SPECIALIZED IN CREATING CAMPAIGNS FOR DIFFERENT FASHION AND LUXURY CLIENTS. FOR EXAMPLE FOR CHLOÉ, DURING THE YEARS OF STELLA McCARTNEY AND LATER PHOEBE PHILO, CREATING MANY OF THEIR MOST ICONIC CAMPAIGNS. IN 2004 DONALD HAD A GROUNDBREAKING NEW IDEA FOR H&M AND INITIATED THEIR LEGENDARY FIRST DESIGNER COLLABORATION, “KARL LAGERFELD FOR H&M”. THIS STARTED A CLOSE ONGOING RELATIONSHIP WITH H&M, BETWEEN 2010 AND 2016 HE BECAME THE GLOBAL CREATIVE DIRECTOR AT H&M IN STOCKHOLM, RESPONSIBLE FOR ALL CREATIVE ASPECTS OF THE BRAND WORLDWIDE. UNTIL TODAY, DONALD IS CREATIVELY OVERSEEING H&M'S ICONIC ANNUAL DESIGNER COLLABORATIONS. SINCE 2016 HE IS FOCUSSING ON DONALD SCHNEIDER STUDIO, WORKING CLOSELY WITH HIS SPECIALIZED TEAM ON COLLABORATIONS AND CAMPAIGNS.
DONALD HAS WON NUMEROUS AWARDS, ALSO “CREATIVE LEADER OF THE YEAR” AT THE LEAD AWARDS. HE REGULARLY PARTICIPATES IN INTERNATIONAL JURIES AND AS SPEAKER AT CONFERENCES. ALWAYS ENGAGING IN CREATIVE INNOVATION AND WITH UPCOMING NEW TALENTS.